Tamara joined the Storm staff in April 2018. She took charge of the apparel sales at Desert Storm with her organization skills and sarcastic salesmanship. Tamara is an Arizona native and loves all things outdoors and adrenaline driven.
“I am excited to join the Storm family and help bring community, sport, and entertainment to Havasu. Stop by the apparel trailer or booth and be sure to say ‘Hi’, get some cool Storm swag, and get your picture taken!! I look forward to seeing everyone in their Storm apparel both at the events and on our social media!”
Owner / Event Manager
ChristinA has been apart of the poker runs for a decade! She has helped with the behind the scene coordination and logistics of the poker runs and learned a lot in the process. Her roles have often been managing the volunteers, and the tedious tasks before, during, and after the event. ChristinA has a vast experience in event organization and planning. She has often been the lead for participant registration and prides herself on the relationship she has built with the participants and sponsors. She knows many of them by name (not an easy task when there are an average of 150 participants). ChristinA's new role with the poker run is going to be similar in the fact that she will be doing much of the behind the scene coordination and logistics.
"I want to take the event back to "the old days". The days when it catered to the participants and sponsors collectively. I want to have a Poker Run Village (everything in one place and easily accesible.) with a party atmosphere where the event Participants, Sponsors, Volunteers and Spectators are able to socialize with each other and build lasting friendships, memories, and camaraderie." ~ ChristinA
Sponsor Liason / Jack of ALL trades
MEET THE TEAM
The Storm Team is based on volunteers working collectively to create a fun memorable event in the West for the boating community.
Marketing and Social Media
Dan Herron has 33 years of Public Safety Experience. He has extensive training in water rescue. Through out the years Dan has worked with teams at Marine Stadium in Long Beach CA, and Mission Bay in San Diego CA. Dan has also worked several of events on the water in Lake Havasu, AZ. Dan has been a Safety Boat for the Desert Storm Poker Run for years and was previously assisting Jimmy with safety coordination. He is excited for his new role with the Storm Team.
"I am looking forward to working as the Safety Coordinator for the Monster Storm and Desert Storm Poker Runs. My goal is to manage the events with the highest level of safety we can provide for the participants, sponsors and the spectators." ~ Dan
JAMES "JIMMY" NICHOLS
Owner / Event Manager
Jimmy has been part of the poker runs since their inception. One could say guilty by association as it has been his Dad's passion. Over the years Jimmy's drive for success in the poker runs has matured, becoming a passion for him too! Jimmy has done so many levels of work for the poker runs, from the nitty gritty grind, to being the event DJ, and most recently the Safety Coordinator. Jimmy has worked with the safety team over the last several years to help make a successful and safe event. Not only for our participants, but also for the sponsors and spectators that love to watch our event. Jimmy has a great safety team behind him that he will continue to work with. His personal aviation experience has also given him the knowledge to build the aerial team which provides great photography for the event. Jimmy is looking forward to his roles and responsibilities growing!
"I miss the days that people would rally their friends to come and participate in the event. I miss the days when we could hang out and socialize with the participants and sponsors. Everyone would stick around for the party and have a great time. I want the event to be a weekend where you count down the days planning your best rigging, crews and attire to make a statement!" ~ Jimmy
Robert, Ashley and their family fell in love with Monster Storm 2017 and quickly became a part of the Storm Poker Run family. Robert and Ashley have been boating with their family since 2011 but have spent many years on the water growing up while spending time in Havasu, Parker and Needles.
“We are so excited to have been asked to join the Storm Poker Run family and look forward to helping out each new event making it better than the last. We love seeing the smiles on every participant's faces getting excited at registration, while picking up their cards on a poker card stop, while awaiting to see if they have the winning poker hand, and celebrating the last night of the event at the after party. We have never felt so welcomed so fast with this boating community and it feels great. We look forward to many years to come on this amazing team, and cannot wait till our kids are old enough to help out- for now they just enjoy all the fun.” ~ Ashley and Robb
Lorraine Romero and RD Sanchez
If you have been to Desert Storm, you have probably seen Lorraine Romero at the registration booth assisting Jim Sr and ChristinA. Lorraine has become a central figure in that area and it was only fitting that she be the point person and Registration Manager for this event.
Lorraine Romero (and RD Sanchez) made their first 8-hour trip to Lake Havasu in September 2003 when they bought their first Advantage and had to come to its birth place to participate in the Advantage Regatta. They fell in love with the City and the Lake and decided to make Lake Havasu their regular boating destination.
Their fate was determined when they met the Nichols crew (Jim Sr, Claudia, Jimmy and ChristinA) at the September 2007 Shakin' the Dam event in Elephant Butte, New Mexico. On their next trip to Lake Havasu, a month later they ran into the Nichols gang outside the First Cabin Club units ... "Our life has not been the same since."
Starting out in 2008, they volunteered 100% of their time and energy and quickly became a part of the Desert Storm family. While Lorraine has always worked registration, she and RD have multi tasked throughout the years, working as safety boat, card stop, radar boat, pace boat, conducting safety inspections, registration, card turn in and general manual labor.
"While staffing the event is hard work, the experience is extraordinary -- the participants, the charity events, the atmosphere, the weather, the water and of course the Nichols family are all unique in their own. I am flattered that ChristinA and Jimmy have asked me to manage registration. I look forward to working with and seeing everyone for Desert Storm and Monster (now) Storm every year!" ~ Lorraine
Bouy and Dock Logistics Coordinator
Todd Taylor, of Jokers Wild Productions is bringing more than 17 years of event production, logistics and safety experience to the high-performance boating event world to Storm Poker Runs. For several years, Todd has been a vital role in the on the water portions of the Desert Storm Poker Run. He has been responsible for installing docks, buoys, coordinating the rescue crews, and aerial and event photography.
“It’s exciting to be a part of the evolution that Jimmy and Christina have planned. It is going to make the Storm Poker Runs even bigger, and better than ever”. ~ Todd